{"product_id":"the-wholesale-pricing-cheat-sheet-for-food-drink-founders","title":"The Wholesale Pricing Cheat Sheet for Food \u0026 Drink Founders","description":"\u003cp\u003e\u003cstrong\u003eThe margin math for setting a wholesale price that stores will accept — and you can actually survive on.\u003c\/strong\u003e Built from real experience pricing a food and drink product through indie retail.\u003c\/p\u003e\n\n\u003cp\u003eMost founders set their wholesale price by halving their retail price and hoping it works. This guide shows you why that goes wrong — and how to run the actual math before you walk into your first buyer conversation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHow retail margin math works across indie cafés, specialty food stores, natural grocery, and juice bars — what each store type actually needs\u003c\/li\u003e\n  \u003cli\u003eThe wholesale ceiling formula: calculated backwards from what buyers need, not what you want to charge\u003c\/li\u003e\n  \u003cli\u003eYour COGS floor: ingredients, packaging, freight, payment processing, and spoilage reserve — what most founders miss\u003c\/li\u003e\n  \u003cli\u003eGross margin check by stage — what's survivable, healthy, and distributor-ready\u003c\/li\u003e\n  \u003cli\u003eA full worked example with real numbers (12-pack beverage, soup to nuts)\u003c\/li\u003e\n  \u003cli\u003eThe distributor haircut math: how the numbers change when a distributor enters the picture\u003c\/li\u003e\n  \u003cli\u003eThe 5× markup rule: a quick sanity check before you pitch any buyer\u003c\/li\u003e\n  \u003cli\u003e5 common pricing mistakes that cost founders shelf placements\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eInstant digital download.\u003c\/strong\u003e One practical reference to read before your first buyer conversation — and bookmark for every one after it.\u003c\/p\u003e\n\n\u003cp\u003e→ Once your pricing is set, \u003ca href=\"https:\/\/shop.robbydslilgreens.com\/products\/10-indie-retail-cold-email-templates\"\u003eThe 10 Indie Retail Cold Email Templates ($9)\u003c\/a\u003e covers the actual pitch emails to send.\u003cbr\u003e\n→ For the full sourcing and outreach method, \u003ca href=\"https:\/\/shop.robbydslilgreens.com\/products\/the-indie-retail-playbook-get-your-food-or-drink-into-independent-stores\"\u003eThe Indie Retail Playbook ($19)\u003c\/a\u003e covers how we landed our first 3 reordering wholesale accounts.\u003c\/p\u003e","brand":"Robby Ds Lil Greens","offers":[{"title":"Default Title","offer_id":52161045037354,"sku":"RDLG-WHOLESALE","price":9.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop.robbydslilgreens.com\/products\/the-wholesale-pricing-cheat-sheet-for-food-drink-founders","provider":"Robby Ds Lil Greens","version":"1.0","type":"link"}